Deciding what CBD product to use is often a decision mired in confusion. However, the key questions in helping you make your choice should always be: What are you taking CBD for? What tolerance do you have for CBD? How would you prefer to take it? And how chronic are your symptoms or conditions?

If you are new to CBD it is always sensible to start off with lower doses of less potent products and work your dosage up. Doing this will allow you to safely establish what works for you, without experiencing ‘CBD creep’ too rapidly. 

Knowing how the potency of CBD is measured and what different potency means for a products will no doubt help you make informed decisions and when it comes to CBD informed decisions, are good decisions.

This article will help you to navigate through the labyrinth of CBD measurement, potency, and what is considered as a high-potency CBD product. 

How potency is measured in CBD products

Size Matters:

The size of the bottle that is. A 15ml bottle of 600mg CBD oil is twice as potent as a 30ml bottle of 600 mg CBD oil. Simple! 

If you are still in any doubt, this simple calculation can help you navigate through calculating the potency of a CBD oil product – [Amount of CBD in mg] ÷ [bottle size in ml] = strength in mg/ml 


So does how you take it…

If you are using CBD oil, you need to follow the instructions and take it little and often. If you want fast working CBD, then the best way to take it is sublingually, i.e. put the oil under your tongue for 30 seconds and allow your glands to pick up the CBD and deliver it into your bloodstream.

What is considered high-potency CBD?

From the calculation stated above, the following can be highlighted: 

  • Anything below 5 mg/mL (10%) is considered low potency.
  • Anything between 15 and 30 mg/mL (15-30%) is medium potency.
  • Anything between 30 and 60 (30-60%) is highly potent.
  • Anything else (60+%) is considered ultra-high potency or classified as a concentrate.

We always recommend that you consult with your physician before taking CBD and no better a time than when it comes to understanding what potency you should be aiming for. This is not only from the point of view of making sure the CBD is effective, but also because high-potency CBD can be extremely expensive, so if you don’t need high-potency CBD, there is no need to buy it. 


The moral of the story is that the potency of CBD is increasing all the time, so start low, find the level that is right for you and leave some gas in the tank for when you inevitably experience ‘CBD creep’. 

If you have experienced ‘CBD creep’, or have any tips on how to quickly establish the right potency for you, we would love to hear about it. You can tell us at

Anthony Tribunella

Having experienced the benefits of CBD first hand when it was starting to gain popularity, Anthony decided to spend his working life championing it to the public and his peers in the wider CBD community. As a CBD innovator himself, Anthony likes to remain at the leading edge of scientific and product development to ensure that the potential of CBD has every chance of being fully realized.

See all posts by Anthony Tribunella

Participate in CBD Research

CBD World News is part of an active community, working to enhance our understanding of the benefits of CBD. You can become an active part of that community too, by taking part in our collaborative research. We are interested in finding out who is using CBD, how it is used, and what it is used for?

Taking part in this research will help bring the good word of CBD to life and help people all over the world discover the benefits of cannabinoids.